Marketing Your Home Online
In the age we live in, technology is more and more important to promote messages and available products for countless industries. The real estate market is no exception. Using new technology to market home listings will make a home stand out from the crowded market and impress potential buyers by increasing their interest in a property. Digital media marketing is the new way of promoting a home for sale, and here are some of the 21st century trends for real estate marketing:
As the Millennial generation grows older and begins wanting to settle down, more and more potential buyers can be found on social media sites like Facebook and Twitter. 7 out of every 10 American adults are on Facebook, and over 110 million people have Instagram accounts. This is why, now more than ever, social media is essential for listing a home for sale and connecting with potential buyers. Using pictures and videos and taking advantage of Facebook Ads and boosted posts on the platform will catapult your listing to garner more attention for your home. Our Facebook and Instagram reach is in the thousands each and every day which means more potential buyers are seeing your home.
IMPLEMENTING LIVE VIDEO AND VIDEO CONTENT
Facebook and Twitter both provide live video streaming capabilities, and these services catch the attention of followers* and potential home buyers who have connected with the brand or are searching for listings in the home’s area. Promoting video content increases product awareness and improves online engagement. More and more, real estate agents are utilizing video to advertise new listings and garner interest in their client’s homes.
We feature your home on Zillow with a professional video so viewers can see your home virtually as well as through photographs. By including a video into a listing, a home is 57% more likely to appear on the first page of a google search for that area’s real estate. A potential buyer will also spend 5X the amount of time on a listing if it includes a video tour of the property. Vida Ash Properties is proud of our Best of Zillow award which is bestowed on the top 10% of agents in the nation. What does that means to you? It means we offer superior customer service to Zillow users. Our Best of Zillow honor also means that when buyers see your home on Zillow, we are the one and only agent to handle all the inquiries on your property so we can “sell” your home to each and every person calling about it.
Along with regular video content, implementing drone video into the marketing strategy of a home can impress potential homebuyers and add interest to a home’s listing. Drone video is an effective way for a potential buyer to get a feel for the area surrounding a home and the property’s general landscaping, through beautiful, sweeping shots of the property. Listings marketed with a high-quality drone video create compelling images that generate more interest than traditional ground photography. Drone video will provide a competitive edge to a home’s listing and make your property stand out from the competition.
By implementing these digital media marketing trends, interest in a home will skyrocket and make a listing more visible to potential buyers. Vida Ash Properties is committed to discovering new technological advances that will help promote a home and appeal to more potential buyers. Contact us today to find out more about our marketing strategies!